Amazon Halo
Amazon Halo was a health and wellness wearable designed to provide users with a holistic view of their fitness and well-being. Unlike traditional smartwatches, the Halo focused on activity tracking, body composition analysis, sleep monitoring, and even tone-of-voice analysis to assess the wearer’s emotional state. With a minimalistic design, the device encouraged a distraction-free experience while integrating seamlessly with the Amazon Halo app for data insights, a rich content experience, and personalized health recommendations.
One of Halo’s standout features was its body composition analysis, which used computer vision via the app to estimate body fat percentage more accurately than some smart scales. Additionally, the tone analysis feature used AI to evaluate the user’s voice for emotional cues, offering insights into how they sounded to others. These innovative features set Halo apart in the competitive health tech market.
However, Amazon discontinued the Halo product line in 2023, citing strategic shifts in its health technology initiatives. Despite its discontinuation, the Amazon Halo left an impact by pushing the boundaries of what health wearables could offer, blending AI-driven insights with user-friendly health tracking.
Halo Studios
In 2021 I was recruited by Amazon to join Halo as head of production – tasked with establishing a creative studio and team that could scale to support the content needs of a rising global fitness brand. My responsibilities included leading physical infrastructure and tech-stack build out, vendor procurement and management, staffing strategy, capital investment strategy, and overseeing all production activities through delivery.
Within two years our team grew to 30+ creatives and delivered 3,000+ pieces of fitness/nutrition/sleep & mindfulness, and social media content. In addition to the content pipeline above, the team also acted as centralized creative services for all of Halo – supporting marketing, UX, product and feature GTM launches.
Halo Trainer
Halo Trainer, was an ambitious AI-powered fitness coaching tool designed to provide real-time feedback on workout form and performance. Using computer vision through smartphone cameras, the trainer analyzed users' movements while exercising to offer adaptive, personalized coaching and insights. It was meant to enhance the Halo ecosystem by integrating AI-driven fitness tracking with Amazon's wearables.
Despite its innovative approach, Halo Trainer never made it to market due to Amazon’s decision to discontinue the Halo product line in its entirety. The
Halo Rise & Sleep Stories
As Halo’s brand continued it’s expansion across the health & wellness space, the Halo Rise was brought to market as a contactless sleep tracker and smart alarm designed to improve sleep quality without requiring wearables or intrusive cameras. Using low-power radar technology, it monitored motion and breathing patterns to analyze sleep stages, duration, and disturbances. The device also tracked environmental factors like room temperature and humidity, providing users with a holistic view of their sleep health through the Halo app.
To pair with Rise’s hardware launch, our creative team was tasked with developing a series of original sleep story and meditation content for users to engage with in the app. In our pilot season, over 50 stories and 25 meditations were produced. Below is a piece of promotional social content for the sleep stories developed in partnership with actor John Stamos.
Halo Nutrition
Halo’s nutrition features were designed to help users build sustainable, healthy eating habits through personalized meal planning and recipe recommendations. With a library of over 500 recipes from trusted partners like WW, Lifesum, and Whole Foods Market, users could easily discover meals tailored to their dietary preferences and nutritional goals.
The service allowed users to create customized meal plans, accommodating various dietary restrictions while streamlining grocery shopping by integrating with Alexa Shopping lists. By providing accessible, expert-backed nutrition guidance, Halo Nutrition aimed to make healthy eating more convenient and achievable for everyday users.
This video was played as a “first-time” video for users to better understand Halo’s philosophy around healthy eating and learn some of the benefits that the app offered.
