Alaska Airlines

Alaska Airlines has made incredible strides as a company in recent years – blossoming from a regional carrier primarily servicing the far Northwestern reaches of the U.S., to dominating the West Coast and beyond.

As their business had evolved and matured, their brand was also due for an overhaul; leading Alaska to partner with brand agency Hornall Anderson to create a refreshed identity that felt as ambitious as the company itself.

This film was concepted and produced by Curator to embody the spirit of the new brand identity and service offering.

Deliverables:

-1x brand launch film

Competencies:

-Campaign concept & scripting
-Director representation
-Executive producing
-Live action
-Editorial & post producing